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The rollout is made possible by the brewing company's new Links of London Sale , Layman Distributing Co., said Steve Davidson, president of Roanoke Railhouse. Davidson started the brewing company in 2009 inside a former Dr Pepper bottling plant in Roanoke, with the initial goal of selling its local brew in bars and restaurants. Now, Roanoke Railhouse is available at more than 50 restaurants and stores in the Roanoke and New River valleys and at Smith Mountain Lake. Davidson recently hired Matt Machtay as marketing and sales director. Also within the past month, Roanoke Railhouse created a new lager, Loose Caboose.Through Wilhelmina, Fergie is one of three musicians to have her own line of footwear with the Brown Shoe Co. (the others are Reba McEntire and Carlos Santana), while her deal with Avon Products started with a fragrance and is now expanding to the company's line of hair care products. Patterson says the relationships the singer/ actress has built with those personalities have helped Wilhelmina create "a Fergie brand" rather than simply spin her toward scattershot projects. " Everything the Black Eyed Peas do that helps feed into the success of Fergie as an artist is great for her Links of London Necklaces, of course," he says.When Fergie's manager William Derella pitched Wilhelmina Models four years ago on representing his client, agency president Sean Patterson didn't need much convincing. "We left the first meeting and I said to one of the other agents, 'This girl's completely marketable, every which way,' " Patterson recalls. "She's the hat trick - beautiful, fashionable and cool at the same time. In the beauty /fashion industry, that's gold." And it has been a golden relationship between Fergie and the 43-year-old agency, which has offices in New York, Los Angeles, Miami and Munich. Through Wilhelmina, Fergie is one of three musicians to have her own line of footwear with the Brown Shoe Co. (the others are Reba McEntire and Carlos Santana), while her deal with Avon Products started with a fragrance and is now expanding to the company's line of hair care products. Wilhelmina has also hooked Fergie up with such designers as Dsquared, Links of London Sweetie Bracelet With Marine Shell Klein and Marchesa, which Patterson says reflects her wide-ranging appeal in the fashion world. "The cool thing about Fergie as an artist, like any iconic figure in entertainment, is she's constantly evolving," Patterson says. "Fergie is constantly evolvingher sense of style. Every sixmonths she looks different The great artists do that." Patterson acknowledges that there was some skepticism when Fergie came onboard at Wilhelmina, concurrent with the release of her solo album, 2006's tri pie- platinum "The Dutchess." "People in the fashion industry were asking, 'is she the old Fergie from Wild Orchid? Fergie from Black Eyed Peas, the first couple of albums? Or is she going to be a different permutation in her solo career?' " Patterson recalls. "It was us pointing out to the fashion world she was going to keep evolving, that we already see this in her and if they watch they'll see the same development. And in very short order, most of the fashion/ beauty world said, 'You're completely right.'" Patterson also praises Fergie as "very collaborative. We'd throw an idea at her and she'd run with it." A case in point is the video for "Clumsy" from "The Dutchess." "She wanted to do something really fashionoriented and felt like this would be the moment," Links of London Sweetie Earrings remembers. "I was in Greece, of all places, and Dean and Dan [Caten] from Dsquared were there at the resort. So I asked them and they flew in for the video aiong with all these other really cool people from the industry.