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"I'm sort of looking to retire the word procedural," says Links of London Sale Entertainment President Nina Tassler. "We want you. Whether you watched from day one, whether you started this year, whether you started in the middle of the year, we want you. So we respect that need to create an environment where the audience can jump in whenever they turn on a show and be up to date." But she says these days the most effective dramas reward loyal viewers with "a little bit of a nugget to tease you into next week."Mrs. King homes in on wardrobe, hair and makeup, casting decisions and the show's overall aesthetic. The expensive sets and lighting make it look more like "Mad Men" than "Two and a Half Men." The Chicago of "The Good Wife" has no graffiti, no litter and no scenes of urban decay, even though it is filmed in New York. "There are other ways to speak to a dense Links of London Bracelets life than having to do dirt and grime and things other police shows do," says executive producer Brooke Kennedy.In a recent episode loosely based on allegations against Al Gore which he has denied, a young massage therapist claims a prominent Democratic politician assaulted her in his hotel room. The attorneys have just come from a black-tie benefit: They lounge in the office in evening gowns sipping highballs as they discuss the case. The episode was shot with a 1940s-movie look.Mrs. King often comes up with some of the most cynical stories. It was her idea to cast Michael J. Fox as an attorney for a pharmaceutical company who used his Parkinson's-like condition to woo the jury in a recent episode; Mr. Fox's sly litigator returns with a new case later this season. "We thought 'How do you use Michael J. Fox as he is now and not make it too maudlin or sentimental?" she says.In a sunny bungalow at Culver Studios with pictures of the Kings' 11-year-old daughter on the walls and a Prohibition-era bar hidden behind a bookshelf, Mr. King, wearing jeans and Adidas sneakers, hosts a "tone" meeting to share Links of London E Charm ideas via video conference with the New York-based director and Ms. Kennedy. Mrs. King is in another room interviewing potential production assistants. The Kings' joint workspace once served as the office of "Gone With the Wind" producer David O. Selznick. "We're the least interesting people to work here," Mr. King says.2010 Dow Jones & Company, Inc. Reproduced with permission of copyright owner. Further reproduction or distribution is prohibited without permission.They struck out with a show about a modern-day Don Quixote who fights crime with his illegal-immigrant chauffeur, Panza. The networks also took a pass on "Judy's Got a Gun," about a single mom returning to the police force after five years. Finally, after five failed pilots and one canceled show, they came up with "The Good Wife."Robert and Michelle King, a married couple who met when working at a shoe store, are the creators of network TV's most high-profile drama, combining high ratings, an affluent audience and critical praise. In its second season, "The Good Wife" has become one of the best-performing new dramas on Links of London F Charm TV with 14 million viewers each week as of Dec. 5, according to Nielsen Co. Last season the show won nine Emmy nominations including best drama.