squirrel235

It's near impossible to separate out the packaging from Links of London content and purpose. Heinz is unveiling a new 1kg plastic container for its baked beans. What is your favourite packaging design, and why? Packaging design is about the experience. It's about impact on all senses - about textures, colours, patterns and even scents. I love the physical reaction, the raised pulse that the colour of a box from Links of London Disc charm creates. Or the humour and style of Marc Jacobs, combined with the heritage, quality and luxury of the brand that is reflected in Louis Vuitton's packaging. I don't have one favourite packaging design, but I have many favourites, where the packaging is an integral part of an experience. It's near impossible to separate out the packaging from its content and purpose. Fredrik Ahlin, Executive creative director, Hotel Chocolat If I close my eyes and try to remember a single piece of packaging I keep coming back to the same image, a tin of brown liquid for polishing metal - Brasso. My mum used it, and her mum would have used it before her. The Links of London Back to School Chubby Red Pencil Charm red, white and blue design is like a beacon of Britishness, keeping the Empire shiny. The same packaging has been used for more than a hundred years, now there's brand longevity for you. Which reminds me, my letterbox is a bit mucky. James Webb, Designer, Links of London Back to School Chubby Blue Pencil Charm & Webb I love design that brings out the irrationality of the consumer. I feel this is best typified by Tetley's round teabag - the teabag with the 'all round flavour' - which was introduced back in 1989. It was a huge success, revolutionising the category, with sales increasing by a third within days.