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Nike committed to placing more than 400 patents Links of London Charms GX for research, demonstrating its belief that the best way to stimulate sustainable innovation is through open innovation.Australia announced today that it is partnering with NFL superstar Tom Brady of the New England Patriots to launch its first men's marketing initiative. The multi-year collaboration between the three-time Super Bowl champion and the brand will include Brady's casual footwear as well as select outerwear and accessories. UGG(R) Australia will feature Links of London Back to School Chubby Blue Pencil Charm in its global multimedia marketing initiative beginning with the fall 2011 collection. "This partnership marks a new season for UGG(R) Australia, and Tom Brady is the ideal first endorser for the brand," said Deckers Outdoor Corporation Chairman and CEO Angel Martinez. "He embodies the stylish casual attitude that is at the foundation of every product we make, and is as much a style icon off the field as he is a playmaker on it." Since 1978 when an Australian named Brian Smith first brought the high-quality sheepskin boots worn by surfers to the United States, UGG(R) Australia has Links of London Bee Charm its product offerings to include a full range of men's cold weather boots, slippers and casual shoes, as well as outerwear and men's accessories. In recent years, the brand history has been eclipsed by the phenomenal success of its women's business. UGG(R) Australia's women's products include a broad assortment of footwear including boots, casuals, slippers, handbags, outerwear, and accessories. At the time of Deckers Outdoor Corporation's acquisition in 1995, sales of Links of London Charm Bracelet brand were $17 million.