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Another New York Fashion Week ticked off Classic Smiley Charm calendar, another opportunity to round up the usually fabulous, occasionally absurd and ridiculous. -- Best Substitute for Diet Muscle Milk at the Tents: Just as non-eating fashionistas had grown addicted to the sugar-free, gluten-free and lactose-free Diet Muscle Milk last season, the rug was pulled out from under them and they were thrown a new free beverage: Lifeway Classic Frown Charm, a kind of probiotic drinkable yogurt. "Basically our underlying premise it that healthy is beautiful," said Julie Smolyansky, the company's CEO. She said Lifeway gave out 24,000 3-ounce shots of Kefir in blueberry, strawberry and pomegranate. (In September, Muscle Milk went Classic Smiley Minx Charm 16 or 17 thousand units.) Drinking two shots would make a "full actual meal." "What I heard directly from organizers was that the fashion crowd is a tough one to please and Lifeway Kefir won them over," Ms. Smolyansky said. -- Cleverest Use of a "K" in Two Hearts Charm Red of a "Qu": This award goes to Jill Zarin, of the "Real Housewives of New York" for her new shapewear line Skweez Couture, which she debuted on Tuesday.