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Already, under the End-of-Life Vehicle Directive, car makers in the European Union have to meet targets for the Links of London and recycling of cars, enforcing consideration of the use of toxic materials and ease of recycling at the design stage. GI toxics campaigner Zeina Alhajj hopes companies will adopt a more long-term vision where, for instance, products could be upgraded rather than replaced, and where they offer services rather than simply products. Apple From all its press coverage, you would think that the most innovative of Apple's recent Links of London Dice Charm is the iPhone. From the traditional viewpoints of form and interface, perhaps it is, but from an environmental perspective the product is deeply old-fashioned and has been condemned by environmental activists for its toxic components. By contrast, the MacBook Air laptop, although less rapturously received, is the first Apple product to take Green issues fully into account. Its screen is mercury- and arsenic-free, the circuit boards contain no toxic PVC and BFRs, and it is very energy efficient. Apple's Links of London Butterfly Charm has always been admired but with the MacBook Air there is only half as much of it, and it is treated to an oatmeal-coloured plaque setting out its eco credentials on the website - something Apple neglects to give to the iPhone. Greenpeace International toxics campaigner Zeina Alhajj welcomes the advances in the MacBook Air, and says overall the laptop scores five out of ten on its assessment, which Links of London Four Leaf Clover Charm it equal with the Sony Vaio as the 'Greenest' laptop according to Greenpeace's criteria. However, Alhajj says there is much more that could be done.