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I recently wrote an article on marketing Links of London Sale , and I received a call from a new hair salon owner who asked "what else can I do to gain new customers if I am not Internet savvy?" I thought her question was good because most of us who practice Internet marketing often do not address non-Internet marketing other than the traditional (newspapers, radio and TV). Service providers such as hair salons are no different from any other business that needs a steady increase of clients to keep their business profitable.I recently wrote an article on marketing locally, and I received a call from a new hair salon owner who asked "what else can I do to gain new customers if I am not Internet savvy?" I thought her question was good because most of us who practice Internet marketing often do not address non-Internet marketing other than the traditional (newspapers, radio and TV). After doing some research and thinking about it, here are some tips you can use. For my example, I'll use a hair salon, but these tips can apply to most businesses: Links of London Charms salon marketing starts by knowing what you have to offer the client. Answer these questions: What services do you offer? I suggest you make a list and prioritize either by what you do best or by revenue. What unique benefit do clients receive when they visit your salon? Again, think about your services but also consider the amenities you offer such as relaxing decor, WiFi, free coffee or beverage, etc. Are your prices, packages and customer service all at the same level or better than other salons in the area? Being less expensive is not always best! Determine what you have to offer the client that makes your hair salon better than others. This will become your marketing tool. For example, perhaps you offer high-end hair treatments at affordable prices. This unique offering will draw clients into your salon. Now, you can use this marketing message to alert potential clients that you are in town and ready to serve their needs. Once you Links of London A Charm your "offering" organized, you can employ "hair salon marketing methods" such as: Talk to local business people who are in service industries that attract clients similar to your own. For example, clients who visit a local spa, facial treatments or body bronzing salon may enjoy one of your hair treatments. Get to know nearby motel managers or local innkeepers. Often, a guest will want to get her/his hair styled. Provide these establishments with marketing material for your salon. A simple one-page information sheet is all you need. However, if you have business cards or a brochure, use these. In turn, you should place promotional material for their company in your salon. Talk with not-for-profit organizations and offer them a donation. For example, offer discount coupons to the organization to pass out offering a discount of $5 off a salon service. The organization will get $5 for each used coupon that you receive. This reduces your need to promote the business with staff. Links of London Allsorts 1 row bracelet word of mouth marketing by providing excellent service(s) that your clients will pass on to others. Encourage them to tell friends and family. You may want to set up a referral program, if you can afford to do so, where you offer a discount to the customer when they refer a friend to the salon. Then, apply world-class customer service that, in turn, they also will refer to their friends.