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Books lie scattered on a shelf-cum-table at the entrance. In Links of London Sale , the whole building, an old-fashioned Tamil house, seems to have been done up with a dose of meticulous carelessness, leaving the homely feeling intact while providing the necessary functionality of an export processing unit. "We have a design team of seven people-two designers from France and four artists from Chennai, with Lesage himself as the chief designer," says Ganesh. But Lesage is quick to say that he's mainly a stimulant nourishing the local creativity and talent. "The team is the first to interact with any of the clients, be it royalty or celebrity, around the world. They talk extensively about the client's requirements of functionality as well as aesthetics and spirit," Ganesh says, explaining how the design process at Vastrakala functions. Consequentially, it becomes the team's job to also educate those Links of London Rings whose whims and fancies do not seem to appeal to aesthetic sensibilities. As the embroiderers in Vastrakala are trained in Indian as well as European motifs, there have been clients who have sought Roman interiors for a Chettinad house or a beach theme for an ancient building. "When we design wedding saris, which hasn't been often, we are conscious of family traditions," Ganesh says. "For instance, we would make it a point to use motifs like mangoes or peacocks for Tamil wedding saris, but if the bride has a fancy for a certain colour or design, we try to incorporate that too." That's been Vastrakala's guiding design philosophy-to adapt and fuse cultures, but never clash with the local tradition. The embroiderers here work 8-hour shifts and earn between Rs2,000 and Rs8,000 per month, depending on experience. For most embroiders, the big difference is in the quality of work they get to do at Vastrakala. "Just look at the intricate designs I get to work on here," says S. Babu, a karigar pointing to a cloth piece, on both sides of which an oval twisting pattern was being embroidered to decorate the front and back of 120 chairs in a Links of London Snowflake Charms, whose name Vastrakala would not divulge. The elaborate design process starts with penning the design on a stretched fabric, then setting the frame for the fabric. It is followed by the process called chappa-involving rubbing of a zinc powder-kerosene paste on the design to make it clearly visible. There are specialists for each step-design, drawing, painting, chappa and then the actual embroidery. Lesage explains the atmosphere of learning in Vastrakala, "What is taught here is not so much the skill, but the attitude towards the craft as a serious art requiring eye for detail and meticulousness and above all, a tremendous pride in one's work. If we need to do 16th century Venetian embroidery for an order, then that obviously needs to be taught. Giving the embroiderers a perspective on the history of that school and the social set-up where their work would soon etch itself would give them a more wholesome idea of the kind of work they do," Lesage says. "It's these details that matter."Paul was on-hand at New Orleans Arena to introduce the JORDAN CP3.IV to a select group of national media at an Links of London Star of David Charm that shed light on the floor general's lightning fast athleticism and strong basketball fundamental skills. "The JORDAN CP3.IV is an extension of my ability to be quick on-court, yet under control.